Leaders in global retail knowledge & education.

UPCOMING BAKER EVENTS

May
14

Wharton International Trip- Japan

May 14 | 09:00 AM
Tokyo
Sep
19

Ideathon 2025

September 19 | 12:00 PM
Inn at Penn
Philadelphia

BAKER HAPPENINGS

BAKER RESOURCES

Students

Faculty

Boards

● Inspiring Retail Innovation
● Creating Interdisciplinary Industry Research
● Cultivating Global Retail Knowledge & Talent

INDUSTRY NEWS

US Off-Price Chains Poised to Win as Tariffs Play to Strengths in Sourcing, Inventory

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A person stands near a large pile of cardboard boxes, some stacked and others scattered, next to a shipping container on a trailer.

Holiday Trouble Ahead If Tariff Supply Chain Shock Persists

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A diverse group of people stand in line outside on a city street, suggesting a busy urban setting or event.

What the Closet Sale Craze Says About Shopping

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BAKER RESEARCH

A person wearing a headset engaging in a video call at a desk, with another individual in the background, indicating a customer service or office environment.

MARKETING

How Speaking Slower Influences Consumer Behavior

Jonah Berger, Wharton

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A colorful retail display of cleaning products arranged in a symmetrical pattern on shelves. Brightly colored boxes in yellow, pink, and blue form a visually appealing mosaic.

AI

How Generative AI Is Changing Market Research,

Stefano Puntoni, Wharton

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A world map painted on stacked shipping containers in various colors, representing global trade and logistics.

ECONOMICS

The Economic Effects of President Trump’s Tariffs

Lysle Boller, Kody Carmody, Jon Huntley, & Felix Reichling, Wharton

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